ABOUT THE DESIGNER: I’m Kendra, the designer, founder, and creator of Seeking Alice. I have been surrounded by fashion my whole life. Growing up watching my grandmother and mother sew, it was only natural to be in the fashion industry. I graduated from Sanford Brown College – Seattle in November of 2016 with my Bachelor’s Degree in Fashion Design.

I currently work at the Amazon headquarters in Downtown Seattle as a Fashion Specialist. On my days off I am with my fiancé and two dogs, Tank and Xena.


ABOUT SEEKING ALICE: Seeking Alice is a ‘ready-to-streetwear’ brand that creates versatile pieces to integrate into any existing wardrobe. All pieces are designed, patterned, and sewn in Tacoma, WA. Seeking Alice is fueled by my obsession with Lewis Carroll’s classic tales, Alice in Wonderland and Through the Looking Glass. The witty words of Carroll’s stories inspire me to be innovative and push my boundaries as a streetwear designer. His colorful stories paint a picture that I interpret through the use of bold color and unique texture combinations.



One Love- Art Exhibition and Fashion Show, Yakima, WA | 03/21/2018

Seattle Style Night, Seattle, WA | 10/16/2017 -Finalist in the ‘Lifestyle Apparel’ category

RAW Showcase: Fixate, Seattle, WA | 09/07/2017

Goodwill Design Challenge, Seattle, WA | 09/23/2016

AMDEF Variety Show, Seattle, WA | 04/29/2016

Chance Fashion Spring/Summer Show, Seattle, WA | 04/09/2016

RAW Showcase: Signature, Seattle, WA | 03/31/2016

WSRA Recycle Fashion Show, Spokane, WA | 05/15/2015