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Hi, I’m Kendra! The designer and founder of Seeking Alice. I have been surrounded with fashion ever since my younger days with a mother and grandmother who helped teach me to sew. I vividly remember my mom teaching me how to hand sew on buttons in elementary school, because the sewing machine was too scary! Throughout school, I continued to have a passion for design. I attended the Art Institute of Seattle, then Sanford Brown College. Finally, in November of 2016 I received my Bachelor’s Degree in Fashion Design.

The idea for Seeking Alice started with my love (obsession) for Lewis Carroll’s classic tale of Alice in Wonderland. The wit of Carroll’s classic tale keeps me on my toes and encourages me to push the limits of what I think is possible.

Alice has always inspired me to stay curious, ask questions, and never be afraid to express my imagination. My customer does the same. We don’t take a simple no for an answer, we are strong, but we are always listening with open ears, and learning how to adapt with the fast paced world around us.

Seeking Alice is a ‘ready-to-sportswear’ brand that creates multi-functional pieces fit to perfectly integrate into the already existing millennial’s wardrobe. We are known for our unique color and texture combinations. We strive for looks with dimension and visual impact, while staying functional.


Seeking Alice Resume:

RAW Showcase, Seattle, WA | 09/07/2017

Goodwill Design Challenge, Seattle, WA | 09/23/2016

AMDEF Variety Show, Seattle, WA | 04/29/2016

Chance Fashion Spring/Summer, Seattle, WA | 04/09/2016

RAW Showcase, Seattle, WA | 03/31/2016

WSRA Recycle Fashion Show, Spokane, WA | 05/15/2016