Hi! I am Kendra, the designer behind the ‘ready-to-streetwear’ brand, Seeking Alice. I grew up watching my grandmother and mother sew everything from Cinderella dresses (queue the Disney obsession) to doll clothes. It was only destiny that I would end up in the fashion industry. With the support from my family, I graduated from Sanford Brown College – Seattle in November of 2016 with my Bachelor’s Degree in Fashion Design.

I currently work at the Amazon headquarters in Seattle as a Fashion Specialist. My days off are spent sewing or lounging around with my husband, Dyllan, and two dogs, Tank and Xena.


Seeking Alice is a ‘ready-to-streetwear’ brand, founded in the greater Seattle area in 2015. All pieces are designed, patterned, and sewn in Tacoma, WA. Seeking Alice is fuelled by the obsession with Lewis Carroll’s classic tales, Alice in Wonderland and Through the Looking Glass. Carroll’s colorful stories paint a picture that Seeking Alice interprets through the use of bold color, pattern, and texture combinations. The witty words of Carroll’s stories inspire innovation and help push the boundaries of standard streetwear. 


Kill the Katwalk, Lakewood, WA l 06/23/2018

One Love- Art Exhibition and Fashion Show, Yakima, WA | 03/21/2018

Seattle Style Night, Seattle, WA | 10/16/2017 -Finalist in the ‘Lifestyle Apparel’ category

RAW Showcase: Fixate, Seattle, WA | 09/07/2017

Goodwill Design Challenge, Seattle, WA | 09/23/2016

Chance Fashion Spring/Summer Show, Seattle, WA | 04/09/2016

RAW Showcase: Signature, Seattle, WA | 03/31/2016

WSRA Recycle Fashion Show, Spokane, WA | 05/15/2015